Cinema audiences in North America are not yet rushing back to the theater. In the second big weekend for US and Canadian movie theaters, Christopher Nolan’s “Tenet” made just $ 6.7 million in 2,910 locations, according to studio estimates on Sunday. The Warner Bros science fiction thriller was seen as the most important litmus test in determining whether audiences were ready to re-embrace the theatrical experience, after nearly six months of shuttered theaters due to COVID-19.
While it’s enough to top the charts, it’s also not enough to jump-start the struggling domestic exhibition industry. Even Warner Bros. ‘His next big release, “Wonder Woman 1984”, has already pushed back further.
The only major new opener of the weekend was Sony’s PG-13 rom-com “The Broken Hearts Gallery,” which made an estimated $ 1.1 million from 2,204 North American locations. The film, from first writer-director Natalie Krinsky and executive produced by Selena Gomez, is about a twenty-year-old gallery owner, played by Geraldine Viswanathan, who creates an art exhibition with souvenirs from her past relationships.
The studio is optimistic about its performance and potential.
“The first numbers are very encouraging,” said Adrian Smith, the president of Sony Pictures’ president of domestic distribution.
Smith noted that the film will have a slow rollout as more cinemas open in the US. About 74% of the domestic market is currently open, with limited capacity and limited showtimes. Two of the country’s largest markets, New York and Los Angeles, remain closed. Other closed markets include North Carolina, Michigan, New Mexico, and the cities of Seattle and Portland.
Other notable domestic weekend songs include Disney’s “The New Mutants,” which added $ 2.1 million from 2,704 locations in its third weekend, and Solstice’s Russell Crowe photo “Unhinged,” which made an additional $ 1.5 million in week four.