NEW YORK (AP) – ViacomCBS will rebrand its CBS All Access streaming service to Paramount Plus, debuting new original shows early next year.
The expanded streaming service has been in the works since February, when CEO Bob Bakish said ViacomCBS planned to add “substantial content” to CBS All Access by drawing on some of its media platforms.
The new service will add shows from BET, Comedy Central, MTV, Nickelodeon, other Paramount Pictures and ViacomCBS brands, in addition to what CBS All Access already offers.
CBS and Viacom joined forces last August and said they could better compete as one in the increasingly competitive streaming environment.
CBS was one of the first media companies to launch its own streaming service. The $ 6 per month CBS All Access service includes original programming such as a new “Star Trek” series and a revival of “The Twilight Zone.” The service also has old and current broadcasts.
Paramount Plus is entering an increasingly busy field. Disney launched its $ 7 per month Disney Plus service last year. This year, Comcast’s NBCUniversal launched Peacock, which has a free ad-supported tier. AT & T’s WarnerMedia debuted its $ 15 a month HBO Max service. Traditional media companies are all trying to lure viewers away from Netflix and Amazon as more and more people are ditching the cable TV subscriptions they relied on.
New original shows for Paramount Plus will be “The Offer”, a series about the making of “The Godfather”; a new “Behind the Music” series from MTV; a spy drama called “Lioness”; a revival of BET’s comedy drama “The Game”; and a true crime series called ‘The Real Criminal Minds’.