AUSTIN (Nexstar) – Texas musicians feel threatened that their livelihoods could change after Facebook changed its music licensing and live streaming guidelines.
The company has its music terms to include the phrase, “You may not use videos on our products to create a music listening experience.”
That sparked concern in the music industry about how artists can connect with fans, especially during the pandemic.
“Someone needs to explain this new music licensing policy for Facebook that will go into effect in October,” said Brendon Anthony, director of Texas Music Office. tweeted. “I’m serious, just explain it to me.”
Texas artists leaned to social media for support and exposure during the COVID-19 outbreak, with shuttered locations across the country.
“There are a number of artists that I mean would be homeless if it hadn’t been for live streaming,” said Chad Miller, frontman of Chad Miller and the Good Fortune.
“If we do a live stream, and someone from Venmo, 20 bucks or something like that, that’s gas,” Miller said. “This is important.”
Anthony said it appeared the company wanted to implement its new rules to protect artists from misuse of their work, while also keeping the platform focused on social engagement.
“Facebook has always said they want to create a social environment on their platform,” he said. “They don’t want to be a streaming service like Spotify or Pandora or YouTube.”
After questions arose, the social media company came up has updated his media blog streaming of traditional live music performances is allowed for clarification.
“Our partnerships with rights holders have brought people together around music on our platforms. As part of our licensing agreements, there are restrictions on the amount of recorded music that can be included in live broadcasts or videos. While the details of our licensing agreements are confidential, today we’re sharing some general guidelines to help you better plan your videos:
- Music in stories and traditional live music performances (for example, filming an artist or band performing live) is allowed.
- The greater the number of full-length tracks recorded in a video, the more likely the video is to be limited (more on what we mean by “limited” below).
- Shorter music clips are recommended.
- Your video should always have a visual component; recorded audio should not be the primary purpose of the video.“
“If you’ve written a song, and you’re playing a house concert for your friends, or people you’re trying to keep in touch with, that’s still fine,” Anthony said. “And that hasn’t changed.”
The key for the social media giant is to ensure that the people sharing the music are licensed to do so.
“Any source of income you can have absolutely matters,” Miller said.
According to Facebook, the policy applies to all Facebook and Instagram platforms.