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Starburst is Texas’ favorite Halloween candy – here’s every state’s ready-to-wear selection

ByReiss Bowler

Oct 17, 2020

AUSTIN (KXAN) – Trick or treat may be slow this year, but Texas’ consumption of fruity treat Starburst won’t be.

Starburst – several states’ fruity favorite (courtesy of Starburst)

At least not according to recent statistics found by job seeker site Zippia through Google Trends – who found that the brightly colored taffy candy was the Lone Star State’s top candy choice on Halloween.

Overall, Starburst was the candy that crushed the rest of the competition across all states: Iowa, North Dakota, North Carolina, South Carolina, Alabama all preferred Starburst.

Kit Kat chocolate wafers are also a popular choice in several states. Nevada, Washington, Hawaii, and Illinois all love to break down a piece of those Kit Kat bars.

Circus Peanuts, the orange marshmallow sweet loved in New Hampshire (courtesy of Spangler)

Twenty-five states like chocolate candies, while another 25 prefer non-chocolates.

A few outliers: New Hampshire is wild for Circus Peanuts, while Kentucky loves Heath milk chocolate toffee bars.

Starburst, owned by Mars, Inc., was first introduced to the UK in 1960 and was called “Opal Fruits.”

The candy was introduced elsewhere under the new name later that decade.

Overall, Reese’s Peanut Butter cups are the most popular candy in the US, according to an October 2019 poll by Monmouth University. The poll found that 36% of Americans are peanut butter nutty.

What is your favorite sweet?