CHICAGO (NewsNation now) –Netflix increased subscription prices for its standard and premium plans in the US Thursday. The Standard plan is now $ 13.99 from $ 12.99 and the Premium plan is $ 17.99 from $ 15.
The streaming giant’s base remains at $ 8.99 per month. The increase will take effect immediately for new customers, and current subscribers must be notified 30 days before their price increase based on their billing cycle.
Netflix last increased its subscription costs in January 2019. Shares of Netflix are also up 4.8% Thursday afternoon to $ 509.53.
On Thursday, a Netflix spokesperson said the company was raising prices “so that we can continue to offer more thedailynewsbox in TV shows and movies – in addition to our great fall lineup.”