The businesswoman had been developing the brand’s baby care products for more than three years …
Kylie Jenner announced the launch of her new brand ‘Kylie Baby’. The news the businesswoman published on Instagram, revealing that this was her dream.
Jenner shared a photo along with her daughter Stormi, who posed while promoting her new products.
Kylie stated that it was her dream to develop clean, safe, effective and mindful baby care products. The brand will officially launch on September 28:
“I am excited to introduce Kylie Baby. This is something that I have been working on for over three years and it has been very difficult to keep it a secret. I am very happy that I am finally here! ”He said on the brand’s official website.
“When my daughter was born I was working on the development of Kylie Skin and started researching baby skin care products and ingredients because I wanted to make sure I put gentle, clean and safe products on her skin that follow my basic principles. Kylie Skin… vegan, cruelty-free, gluten-free, paraben-free, sulfate-free, etc. Kylie Baby was my way of creating products that I could develop from scratch so that they were exactly what I wanted for my babies, so that you could have our products tried and tested.
“Designed for babies and children of all ages, my products are must-have skin and hair care products, pediatrician-tested, mindful, and gentle. In addition to following all of my key principles for clean skin care, I worked closely with my team and chemists to select naturally derived ingredients and botanicals for my Kylie Baby formulas, while making them hypoallergenic, pediatrician-tested. tear-free and free of ingredients that none of us want to put in our babies, ”he said.
“Bath time has always been our special time together and my favorite part of the day. It’s amazing for us to now have these products that my daughter helped me create, to make bath time even more special. I am very proud of what I have created for Stormi and for all of you to use on your babies. I hope you like these products as much as we do. “
Among the first products to be launched on September 28 are shampoo, conditioner, moisturizing lotion, liquid soap.